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What is Tungsten eDM™? |
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| Tungsten eDM™ is an Electronic Direct Marketing & Reporting system, aimed at small to medium sized organisations. |
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| Its purpose is to provide realtime statistical reporting, tracking and analysis of email campaigns, from inception to completion. |
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| Comprising a full suite of custom designed online analysis tools, Tungsten eDM™ allows you to manage and monitor the effectiveness of your eDM campaign throughout its life-cycle. |
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| Tungsten eDM™ can report on the success of your eDM campaign by presenting up-to-date reports on a range of performance metrics: |
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- User enrollment & subscription management
- Email delivery statistics
- Total and distinct eDM views
- Clickthru rates
- Most popular/least popular articles
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